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Are You Using Both Sides of the GoogleCoin?
By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).
This is called Google Adwords
Hopefully, you will also be aware that that Google offers
For this privilege, Google will pay the website owner a
This is called Google Adsense
So there you have both sides of the Google coin.
On one side, the ability to drive low cost targeted traffic
You'd think that was the end of it but really it is only the
Heads or Tails? Heads it is?.
Let's look at Adwords
There are those that think?
?write your ad, pays your money and away you go.
Which to 80% of the people using Adwords, this seems to work
For the other 20% , these guys and gals, are testing,
One such character is Chris Carpenter , whose GoogleCash is
"Like Bruce Lee taught us the art of fighting without
Chris has shown examples of Adwords campaigns that cost
I have tried my hand at it and I am currently making around
Why not have a look at Google Cash yourself.
Tails you win!
Secondly, while most people just cut and paste Adsense code
They don't explore the high value keywords in their market
Well if you knew what the more profitable keywords and terms
You could double your income by changing words on your site.
Also sites tend to use one format and one position for the
Test, test, test
Try different layouts and work out which ones work best for
Test, test, test
There are several tools that can help you identify keywords
Don't worry about thinking you are doing anything wrong. In
A Win Win situation!
Again, like most things rather than reinvent the wheel there
Once you've got it right, you can look forward to a check
Check this out here:
So there you are, there are two sides to the Google coin.
Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.
Book Reveiws - Google News
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Druxel Manor - Book Review
"Druxel Manor is a stimulating thriller-mystery-romance novel that keeps the reader guessing. Who do you trust? Everyone seems to know a little something but no one is willing to explain - or rather, what is revealed only creates more confusion.
Lethal Option - Book Review
"This has to be one of the best detective novels I have read in some time - right up there with Lawrence Sanders! P.J.
Star - Book Review
Tom Peters crafted a moving, educational animal adventure story in his novel Star. This is a dog-lover's fiction - written for a young adult audience.
Book Summary: Good To Great
Explore what goes into a company's transformation from mediocre to excellent. Based on hard evidence and volumes of data, the book author (Jim Collins) and his team uncover timeless principles on how the good-to-great companies like Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo produced sustained great results and achieved enduring greatness, evolving into companies that were indeed 'Built to Last'.
Unspoken Dreams - Book Review
"Carol Bennett writes a stunning mystery-thriller. Her chilling entrance is one I have encountered only rarely in a book.
Chris Carpenters Google Cash - An Ebook Review
It is rare to find a brand new blueprint for making cash on the internet. The continuous churning of rehashed and ripped off regurgitated pablum has plagued the internet guru market for the last few years.
Book Excerpt: Give Me a Home Where the Dairy Cows Roam -- 5
May-Day!The school bus had long since disappeared over the last hill toward the main road one afternoon when I set my books on the kitchen table and hurried into the living room to talk to my mother.Mom was sitting in her favorite easy chair by the picture window, and her crutches were laid neatly on the floor next to the chair where she could reach them.
ARTURO EL REY - Book Review
This large (about 378 pages), fantasy-adventure novel should give best selling authors like Stephen King heavy competition. Fantastically interwoven with elements of King Arthur's realm, including a little Arthurian romance, Arturo el Rey will keep the reader captivated.
Giving Feedback or Writing Reviews of Bad Stuff
Some book reviewers say that when they don't like a book, they simply don't review it. I'd love to take the easy way out, but when I think about it from a reader's perspective? I want to know when a book sucks.
Humor Just Got A Whole Lot Funnier With Juggin Joe
Author Joseph Yakel presents his own blend of humor and melodrama in this country boy comedy. Offered as a light-hearted, fun adventure with a feel-good edge, Yakel said he was looking to amuse his audience with something a little different.
Born Evil - Book Review
"Author of two books and many short stories, J.P.
Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him.
Russ Whitney: Journey To Greatness
Teenage years for Russ Whitney were not filled with opportunity, stability and financial security. He, as a teenager, was described as youth with no future prospects.
Young, Fabulous and Broke? Suze Orman Has Debt Relief & Financial Freedom Advice Books for You!
Are you a parent that has all the financial responsibility in the world on your shoulders and living paycheck to paycheck? Does it seem like there is no way out of this endless cycle of working just to pay your bills? Well, I certainly felt this way. I have been in consumer credit counseling, which was very helpful, but I still felt like a financial idiot.
Los Angeles City Re-writes Free Car Wash Fundraiser E-Book
The City of Los Angeles Storm Water Program has recently re-written the Detail Guy's Founder's Car Wash Fundraiser book to promote non-polluting fundraising events. The run-off from car wash fundraisers can hurt the environment with all those soapy suds.
Book Review: Christmas in Dairyland
Author/PublisherChristmas in Dairylandby LeAnn R. RalphPublished by LeAnn R.
Bob the Dragon Slayer - Book Review
This very fun, exciting, fast-paced, warm novella - Bob the Dragon Slayer by Harry E. Gilleland Jr.
Product Review: Affiliate Mistakes Special Report
In his ebook "Affiliate Mistakes Special Report," Chuck McCullough teaches you how to spot and avoid or correct ten simple, yet costly errors that can seriously damage your efforts to promote affiliate programs successfully. Instead of writing about the broad based generalities of affiliate marketing, Chuck takes you by the hand and teaches you why most affiliates never make a dime in commission.
Turbo Strategy - A Book Summary
Businesses are run mostly on auto-pilot and any problem areas are only dealt with when they are already critical, but by then it may already be too late. Most business managers are too busy with the day-to-day work to sit back and look at the business critically in terms of its context and the direction it is going.
Pandemonium - Book Review
"Within the first few pages, I was engrossed and deeply moved by Apina Hrbek's eloquent writing skills. Tears of compassion were in my eyes at several points in this moving story of survival.
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